TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here are some powerful reasons to exhibit at TEN

1. Meet and connect with prospective customers
Have you ever tried to follow up on a sales lead, only to end up leaving one message after another in their voicemail inbox? Getting your voice heard is the most difficult part of outbound marketing, and when your business is one of many trying to gain a new client or customer, ignored messages and a lack of interest are the norm.

One of the greatest advantages of exhibiting at a TEN is that it allows you to meet and connect with prospective customers in person instead of communicating with them over the phone. On the phone, you’re just another voice – in person, you become someone that they know, recognise, and want to connect with.

Although some prospective customers will buy your product or service on the trade show floor, many won’t. Those that don’t commit to a deal in person, however, will become far more responsive to your sales efforts once they know you as a genuine individual instead of just another salesperson.

2. Strengthen your bond with existing customers
Just like trade shows give you the opportunity to better connect with prospective customers, exhibiting at a TEN also allows you to meet existing customers face-to-face. While most of today’s business is conducted over the email inbox or phone, face-to-face meetings are undeniably a fantastic way to do business.

Have you ever had a customer double their monthly spending over email? While it’s rare for customers to commit to large deals over email or a phone call, TEN is a place for customers to approach you with their long term plans and big orders – orders that can be incredibly lucrative for you as an exhibitor.

3. Learn about new developments in your industry
When your business attends a major industry event, it puts itself at the centre of the action. TEN is a place for businesses to announce and display their latest innovations and developments – often developments that can have major effects on your industry as a whole.

"...keep your customers close and your competitors closer..."

In a competitive industry, would you rather be aware of your competitors or out of the loop? Exhibiting at TEN doesn’t just give you the opportunity to make new sales and connect with existing customers – it gives you the chance to look at cutting edge developments in your industry and the opportunities they create.

Because of this, it’s worth sending more than just sales staff to a TEN. Invite your technical staff to TEN and let them attend presentations that keep you up to date with new technologies, techniques, and industry trends.

4. Meet new companies that can help your business
you’ll have the chance to interact with both prospective customers and prospective vendors. This makes a TEN more than just an opportunity to expand your distribution, but a chance to expand your supply chain.

While your sales and marketing team focused on connecting with prospects to make new sales, your Purchasing Manager can connect with new vendors and contractors that can help your business grow. This makes TEN a two-sided opportunity for your business – one to expand its sales, and to expand its supply chain.

5. Strengthen (or establish) your brand
TEN is an environment where you have the same amount of access to prospective customers as your larger competitors do. This makes them a valuable opportunity not just for direct sales and marketing, but for strengthening your brand and positioning your business as a leader in its industry.

6. Learn what your competitors are doing right
In the world of business, it pays to keep your customers close and your competitors closer. Exhibiting at TEN allows you to observe what your competitors are doing right and apply their tactics to your own business.

Is there a particular competitor in your industry that seems to be growing at a rapid pace? While your sales team uses the trade show as an opportunity to meet existing customers and connect with prospective ones, spend a moment looking at the other exhibitors to see what they’re doing differently from you.

Great businesses are aware of their competitors, and TEN is one of the best opportunities to connect with competitors and understand their sales strategy, their pricing, and the reasons for their success.

7. Rapidly expand your database of sales leads
While skimming through the phone book might give you thousands of unqualified phone numbers, nothing gives you qualified leads quite like TEN. If you’re exhibiting at a show like TEN with tens of thousands of attendees, you can expect over 200 visitors per day at your exhibition booth.