TEN is the largest trade exhibition in African.

It is powered by Trade Nigeria, a public private joint partnership with Government on trade.

The organization, as an organized private sector, focus on Foreign Direct Investment (FDI), through /B2B/B2C, Project Development, Based on Build Own Operate and Transfer, (BOOT). supporting Business Development, Trade Promotion, Economic Exchange and Multilateral Cooperation with major Aim on Growing Nigeria Rural Economy and Turning The Population into a production Nation.

TEN is just around the corner and here are four are 4 powerful ways to get noticed at TEN.

1. Start before TEN.
The time to advertise to clients and prospective customers that will 'll be at a TEN is a couple of weeks-to-a month in advance of the event. Your social media posts and email blasts do not have to be full of mysterious (and obnoxious) hints that promise the world. Instead, simply inform your contacts that you'll be there and that your booth will be worth visiting.

Also find out who the other vendors in attendance will be, as well as the physical conditions of your booth or space. This information can help you plan how to configure your setup. You may even want to collaborate with your neighbors if you have complementary products or services and overlapping customers. By combining resources or themes, you may make more of a splash.

2. Offer an activity.
Trade show attendees want an interactive experience with your brand, not a standing sales pitch. So, when people approach your booth, be ready to offer them an activity, whether it be a game or a product demo they can play with. Just make sure the activity is aligned with your brand.

3. Provide social proof.
Draw attendees in when you show marketing materials that highlight customer case studies and testimonials.

4. Review your strengths.
It's easy to want to copy what other companies are doing, because they've already made a big splash. However, put some thought in. You may be wise to have a meeting with your team to discuss your strategy before TEN, outlining the particular messages you want to convey.

Regardless of how boring or exciting your product is, there are ways to get noticed at trade shows, if you plan correctly. Do not simply view TEN as a competition, but rather a place to showcase what you do better than anyone else.