The fact is, e-commerce is a crowded place, and the thing which makes it harder to survive is the homogeneity in the product offerings by e-commerce websites.

Wait, don’t misunderstand me, I am not implying that everybody sells the same stuff.
But there are so many players in the market, and, customers always have plenty of options to choose from.

Read more: http://blog.369digitalmarketing.com/how-promotions-work-like-magic-for-e-commerce-businesses/

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