The social media is one of the many indicators with which one can measure the advancements in our modern day society. It has brought millions of people around the world far more closely than we ever imagined. It has connected continents and cultures. It has opened up businesses globally and brought more profits to stakeholders in the various world economy value chains. The social media is now one of the common human denominators. It is a very crucial characteristic of our existence. It is the atom of man's modern day digital conversations and interactions.

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