In my experience, the one-step product developers struggle with the most, by far, is getting in touch with the right people –people who can move their invention forward. The two classic paths to commercialization are venturing and licensing. My expertise is licensing, which you can think of like renting. Venturing gets all the glory, but licensing is far less risky. For years, I contacted and introduced myself to companies that I thought might want to license my product ideas using a landline. These days, savvy product developers are making the most of social media, specifically LinkedIn.

LinkedIn can help stack the deck in your favor and greatly empower your business-networking endeavors, but only if you’ve adopted the correct approach. Benjamin Harrison, a lifelong entrepreneur with a background in product development and marketing in the home-craftsmanship industry, has been helping inventors leverage LinkedIn to get their product ideas into companies of all sizes over the last few years. (Full disclosure: I met Harrison when he joined inventRight, my coaching program, in 2016. He now teaches a course for inventRight about using LinkedIn to license your ideas called Smart Pitch.) Read more here>>http://www.successdigestonline.com/3-easy-steps-for-sparking-engagement-on-linkedin/