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Nairaland Forum / Science/Technology / Phones / MEA Smartphone Market: TECNO Phone Share Reached Its Highest Ever (914 Views)
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MEA Smartphone Market: TECNO Phone Share Reached Its Highest Ever by Rubiesangel: 1:32pm On Dec 09, 2019 |
In Q3 2019, the smartphone market in Middle East & Africa (MEA) recorded a decent 2 percent year-on-year growth, whereas the feature phone segment stayed unchanged, says Counterpoint Research’s Tarun Pathak in the company’s latest Market Pulse report. In the period under review, the handset market grew 1% YoY (year-on-year) overall. Growth is slowing in key countries in this region and has remained modest partly since markets, such as Nigeria, South Africa, and Egypt — accounting for 25 percent of the overall sales in the region — are still recovering from economic & regulatory problems. Talking about the smartphone market growth, the Middle East and Africa markets are at different stages of development and face a variety of economic, political and regulatory challenges. The region is largely under-penetrated (~40%) even though it is the third-largest region in terms of absolute internet users (>500 Mn). Hence, the next level of growth in the region will be driven by first-time internet users. Research Analyst at Counterpoint Research, Varun Mishra, weighed in on this issue centered on OEM landscape: “Transsion Group’s brands’ (iTel and Tecno) feature phone share reached its highest ever in MEA during the quarter. Feature phones remain relevant to the mass market in Africa. “Entry-level smartphones are unable to provide a good experience due to the limitations of the device specifications, especially in the <$40 segment. Additionally, the high data and device cost along with other challenges, like digital illiteracy, is holding back users from migrating faster to smartphones. “In terms of smartphones, brands like Samsung and TECNO are looking to expand their operations in the region through relevant partnerships.” “For Example, TECNO opened its first-ever flagship store in Nigeria recently” as well as launching different models of smartphones in Nigeria. The Spark and the Camon Series are the best-selling among these lines of smartphones due to the fact that they come with high-end camera features at an affordable price. Such mobile devices owing primarily to their affordability has helped increase the distribution of quality smartphones to more customers in Nigeria, Africa’s largest smartphone market and most populous nation. Source: https://naijmobile.com//mea-smartphone-market-tecno-phone-share-reached-highest-ever/
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Re: MEA Smartphone Market: TECNO Phone Share Reached Its Highest Ever by Kayconcept2(m): 11:18am On Dec 10, 2019 |
With this article, i agree that TECNO PHONES have improved over the years bringing out good and standard quality phones with software that are easy to operate, very dynamic designs and their prices are not Killing unlike other product out there. A tryer will convince you how superb TECNO products are. |
Re: MEA Smartphone Market: TECNO Phone Share Reached Its Highest Ever by Chuksteric(m): 11:27am On Dec 10, 2019 |
Kayconcept2:Tryer ko plier ni 1 Like
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Re: MEA Smartphone Market: TECNO Phone Share Reached Its Highest Ever by horlahwaley(m): 2:24pm On Dec 10, 2019 |
Chuksteric:I weak 1 Like
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Re: MEA Smartphone Market: TECNO Phone Share Reached Its Highest Ever by drjprince: 2:41pm On Dec 10, 2019 |
Chuksteric:trashno |
Re: MEA Smartphone Market: TECNO Phone Share Reached Its Highest Ever by Mohbola(f): 10:59pm On Dec 10, 2019 |
Hmmmmm Good |
Re: MEA Smartphone Market: TECNO Phone Share Reached Its Highest Ever by SofttBae: 12:54pm On Dec 13, 2019 |
Wow.. I'm happy for them |
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