As the 19th of December date for Zero Hunger Xmas draws near, more donors continue to turn up support; in cash and kind to participate in Pidgin Radio's inspiring annual campaign to celebrate and entertain less privileged kids within Lagos state during the festive season. The online radio & promotions company, owned by Ovie Osalue officially kick started the Zero Hunger campaign last year by throwing a memorable debut Xmas party for kids in Ajegunle, Now, given the general success, Head of Creative, Felix da Radio noisemaker is challenging corporate brands to include social developmental projects like this into next year's company budget as poverty alleviation in service to the community.