Be Sure Your Email Marketing Campaigns Don’t Go Unread: In the digital marketing era, brands are not only competing for their customers’ money, but also for their time and attention. With the social media boom, shift from desktop to mobile, and more effective email filters, many have declared the death of email marketing campaigns. According to a recent McKinsey study, these declarations are a little premature. 91% of all US consumers check their email daily. And when it comes to acquiring customers, email is 40 times more effective than Facebook and Twitter combined.

It’s 2019, and email has become an undeniable part of daily life. So much so, in fact, that some believe email may have helped fuel our cultural obsession with zombies. What do emails and zombies have in common? There are always more coming. Yancey Orr, a contributor to PopMatters, writes, “Teachers, lawyers, engineers, project managers, and other ‘knowledge workers’ begin their days with dozens of e-mails waiting for them, and go to bed knowing more will follow.” According to Return Path, the average consumer receives as many as 500 emails from email marketing campaigns each month and opens only 1 in 15.
Email marketing isn’t dead (or even undead!), just evolving. And it still has obvious benefits. First and foremost, if you’re growing your email list ethically, your database is full of individuals who already believe in you and your service or product. Email gives you the unique opportunity to communicate directly with this fanbase and build a meaningful relationship. By showing that you understand your consumers’ particular wants and needs, you’re laying the foundation for customer loyalty and better brand awareness. so in other to Be Sure Your Email Marketing Campaigns Don’t Go Unread

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