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The 3 Ps to an Income-Replacing Business

1. PERSONALITY
Lots of times when we’re starting out or struggling in business, we compare ourselves to others, telling ourselves (and maybe others) things like:
“If I was more extroverted, this would be so much easier for me.”
“I wish I was more organized (or more spontaneous).”
“If I could just do or have what XYZ person has, then it would be so much easier for me to succeed.”
Not only are none of those thoughts helpful, but they’re very likely not even true!

Why?
Because you have your own superpowers, built right into your own personality!

Do you know what they are?
My favorite tool for discovering them is the Myers-Briggs Type Indicators (MBTI), which I’m certified in and have used for over a decade both personally and with my clients, to bring clarity, help understand why we do what we do (and it’s not because we’re crazy!), and make aligned choices that are going to create a sustainable, profitable, exciting business.
Knowing your personality informs the way(s) it makes the most sense to build your business, both in choosing strategies and also in knowing what’s going to give you energy so that you keep showing up for it, rather than choosing a strategy because someone said it was the right/new/hot one.

2. PREFERENCES
Preferences are choices you get to make about what you WANT your business and life to look like, based on the way you like to work and feel.
Some tangible examples:
-Do you want to work from home, coffee shops, or a co-working space?
-How many clients would you like to be working with at one time?
-What’s your preferred way to get visible & market your offerings?
-What do you want your schedule to look like?
When is the best time of day for you to get specific types of work done (like creating or project work vs. client work)?
None of these have answers that are right or wrong, but having clarity on what YOU prefer makes building a business so much easier — AND it sets you up for creating something you’re actually going to enjoy continuing to work for the long-term.

Often this stems from a common underlying belief that it has to be hard or look a certain way (which is totally normal because that’s what we’ve been taught as employees — to fit in a box, that work has to be hard, that being successful requires working 80+ hours per week!).

The more you ask yourself what YOU prefer and develop the belief that if you:
Want to work in your pajamas every day
Bring in clients just by writing (instead of needing to be on video, or Twitter, or going to in-person networking events)
Dream of leveraging your efforts to work part-time…
…then you CAN, the more likely you are to move toward and create exactly that.

Start with the easy things you may already know — like where and how much you want to work —then begin working through the stuff that you either don’t know or you haven’t given much thought to, in order to gain clarity on your true preferences.

3. PASSIONS
If we’re not keyed into our passions, WHAT we love doing, and WHY we love doing it, then what is even the point of doing the work of starting a business?

If we’re not setting ourselves up to do more enjoyable work that matters, using the passions we’ve been given, then honestly, we might as well just phone it in at a job, know what I’m saying?

So, please, prioritize identifying your passions.
Here are some examples of my passions, to get you started:
I love writing. Always have, whether writing for projects, writing to make sense of my world, or consuming writing (aka reading to learn.
I’m passionate about connecting with, encouraging and inspiring people to live their dreams, especially (as an introvert!)1:1 and small groups

Designing simple strategies and implementable, easy-to-take action steps to help my community and clients reach their income-replacing goals