What is Marketing? Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. It includes advertising, selling and delivering products to consumers or other businesses.

Majorly, there are two types of Marketing?
*Offline Marketing
*Online Marketing


OFFLINE MARKETING: are marketing activities that does not involve online marketing i.e marketing activities tha does not involve the use of website, social media, email, pay per click, blogging etc.
Offline Marketing includes cold calls, direct mails, flyers, print publications etc.
ONLINE MARKETING: is the process of advertising any kind of good services to potential consumers via digital strategies. It is also called Digital Marketing.


Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.



https://digitalmarketing9ja..com/

SEO, SEM and many other terms related to online marketing are very common these days. There are even people who are studying about so that they can start a profession out of it. This simply means that these terms will be very beneficial for a person to earn money from it and make full use of the internet and its benefits. SEO stands for Search Engine Optimization. A website can actually be designed in a way that it will be perfect for SEO procedures or to get attention and higher rankings at the different search engines like Google and Yahoo. SEO aims to achieve the natural and continuous flow of traffic back to the websites. This then generates effective and free media publicity for a website.
On the other hand, SEM stands for Search Engine Marketing. This is closely associated with SEO. It almost has the same idea as with SEO however, SEM is where a business will be paying big just to achieve direct exposure. This is like the traditional advertising methods being used before the existence of the internet. A business is actually paying to grab a spot in newspapers, radio or TV for advertisement. This is also the same concept of SEM. The best example of this is the Pay Per Click sites. Business would pay the PPC sites so that they can have a spot and be able to be clicked more often.
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