The field of digital marketing is always changing, with new opportunities sprouting around every corner.



But are things looking greener for digital agencies in 2020? To help your business remain on the right side of the fence, here are five digital marketing tactics you should be using this year.

Vamp up your voice search
Apply AI automation (PPC)
Dodge the digital detox
Invest in influencers
Speak conversational marketing
1. Vamp up your voice search
Consumers want their voices heard. Literally. It was predicted that 50% of all searches will be voice searches by 2020, and voice marketing is showing no signs of quietening down.

With so many searches spoken each day, is it time that you invited Alexa and Siri to your next SEO team meeting? You need to make sure your business is ready for the voice marketing takeover, and we’ve got some tips for the year ahead.



With voice search, the queries themselves are changing. This means you need to rethink how your content answers these queries. Here’s an example: to search for this article online, you would probably type in digital marketing 2020.



The query would likely sound like this: “Hey Siri, what are the best digital marketing tactics for 2020?” It’s more conversational, and the tone of your content should follow suit if you want Siri to pick it up as an answer.

Voice search-friendly content should focus less on keywords, and more on answering long-tail queries, and semantic search i.e. understanding the user’s intent. The overriding message here is that you need to think clearly about the user intent, providing relevant answers with conversational – yet concise – content.

2. Apply AI automation
Artificial Intelligence is taking over the world of marketing in 2020. That may sound dramatic, but all we mean is that your digital marketing efforts can now be automated, which is proving particularly useful for targeted advertising.

AI software is able to quickly analyse large amounts of customer data, like purchase history and geographic information, and then deliver highly personalised and relevant content to each user. AI software knows exactly what each consumer wants to see, ultimately removing the guesswork and human error of targeted ads.

This automated personalisation can also be used to improve your email campaigns. Given that personalised emails deliver 6 times higher transaction rates than regular emails, is it time you applied AI automation to all areas of your digital marketing?

how-to-develop-a-new-digital-marketing-strategy

3. Dodge the digital detox
In a world of scrolling, liking, and swiping, it would seem that social media is the best avenue for digital marketing success in 2020. But the growing number of digital detoxers would suggest otherwise.

With 56% of American 18 to 23-year-olds trying to reduce the time they spend on social media, you definitely shouldn’t put all your digital marketing eggs in the social media basket – even if digital detoxes only tend to last for a few weeks per person.

The best way for your business to stay immune to...read more here>>https://www.successdigestonline.com/top-5-digital-marketing-tactics-you-need-in-2020/