More than 80% of Chinese intimacy gadget manufacturers are mainly exported, and toy exports account for about 80% of China's total toy sales. The domestic market share is small, the product type is relatively single, and it is in the early stage of industry branding.

At present, toy export companies are mainly based on OEM branding. More than 70% of the toys they export are processed by samples or samples. Because of OEM production, such companies have no investment in R & D and no ability to analyze the safety performance of toys. It is only engaged in simple sample processing. Therefore, the brand effect of the product is not obvious, the sales method is single, and the competition is severe, which directly leads to the current "one high and three low" of China's toy product exports, that is, high export volume, low product technology content, and brand added value Low, low economic benefits.