At Magento, we launched a new mobile application development service. On this occasion, we have developed an App that allows the creation of a mobile application available in the Play Store and App Store with customer data and provides complete integration with Prestashop- based e-commerce stores.
The advantages of bringing our online store through the Magneto mobile app are very interesting for an online business and for the SEO of our website.
Mobile technology is here to stay and there is already talk that it will be the one that will set the direction for all those who want to work in this environment. The data is devastating, anyone who has an online store and has statistical systems will have verified the growth in visits and sales from a mobile device, which is why large e-commerce companies have already launched their App adapting their online store to user devices.
But what are the real advantages?
For a company, the data that will make them choose to develop a mobile App will be above all economical. We will show the savings and increased sales that could be achieved thanks to the adaptation and implementation of an online store to a mobile application.

USER KNOWLEDGE

It is a fundamental advantage if we know the trends of our visitors. Knowing this, we will be able to show them products that may be of interest, communicate with them directly to inform them of the status of orders, deliveries, grant them direct and personalized advice, as well as announce all our offers first hand. Likewise, the feedback and information we receive from you will be of great help to us for future actions.

SEO AND POSITIONING IMPROVEMENTS

If we manage to connect our online visitors with a mobile device from the App, we will take advantage of their device to load products so that the online store will perform better for other visitors. This will improve a fundamental parameter such as the bounce rate, a parameter that in the latest Google algorithms has been given increasing importance to improve the user experience.

IMPROVE THE LINK BUILDING OF OUR STORE

Publishing our App with data on our products and links to our website from domains as interesting as those of Google or Apple provides us with a Backlink to our website

MARKETING CAMPAIGNS

This is the point where we can increase our sales. Many are the companies that invest in Remarketing with the aim of recovering as many customers and abandoned carts as possible. The figures are very striking, about 40% of abandoned carts are recovered with this technique. If with our App we keep the cart alive at all times we can offer special offers to capture that sale.

LOYALTY

At this point, the data is emphatic. The cost of a potential customer is usually between 5% and 7% higher than retaining customers who have already purchased in our e-commerce. If we can improve the experience of our buyers, we will also improve their shopping experience and increase their confidence in our brand.

DIRECT COMMUNICATION SERVICES

The mobile application has the possibility of a direct chat with a person in charge of the store so that the customer can clarify their product doubts, request personalized advice and all this quickly and intuitively.

STATISTICS IN OUR APP

The App has the latest news in data statistics. To do this, it is directly linked to the client's Google account, thus allowing visitors to know first-hand, the most interesting products, sales conversions and other KPIs relevant to our e-commerce.
Here, we have detailed some of the main improvements for which we should value turning our online store into a mobile application, but imagine the potential if you also have a physical store. Thanks to the coordinates of the mobile phones we could offer discount coupons to attract customers who are close to our area, at the same time as we attract and improve their loyalty again.

What are the real disadvantages?