As the spread of coronavirus causes a public health crisis and potentially threatens the global economy, businesses are working quickly to stay ahead in an uncertain environment. Venture capital firm Sequoia Capital characterized the situation best in a widely-shared note to investors, saying, “Having weathered every business downturn for nearly 50 years, we’ve learned an important lesson–nobody ever regrets making fast and decisive adjustments to changing circumstances.”


As you evaluate what changes you may need to make in order to stay nimble, you’ll want to focus the budget on initiatives that drive the best possible return on investment.

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