Technology with its advent has taken a toll even in the field of marketing at last. The e-mail also is known as electronic mail, is now turning out as an indispensable medium of marketing on the internet.


The Internet as a whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country.


E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable medium of marketing.

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Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are:


a) Speed:

This is the main factor as to why e-mail marketing is considered better and over the other Media of marketing. E-mail marketing along with it brings the advantage of high speed. E-mail marketing has a very high speed of information transfer. It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide.



b) Reach:

One another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other media of marketing. E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work on a larger scale. The higher reach of e-mail marketing attracts more people towards it and thereby assists the whole marketing process.


c) Inexpensive:

E-mail marketing is comparatively much and cheaper than that of the other media of marketing. The people do not have to incur any special or extra cost to market their product or point of view. Being inexpensive it suits the people and they thereby resort to e-mail marketing than the other Media.


d) Effective:

E-mail marketing is very effective than other media of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost-effective. This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is pretty effective and thus more approachable.


e) Personalized marketing:

E-mail marketing avails the people the opportunity to avail and conduct personalized marketing. In this, people can send emails only to people whom they think that they would be interested in it. In this, the mails will only be forwarded to people on whom the concern is interested.


Thus we see why and how e-mail marketing has turned out to be an indispensable tool in marketing.

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