Yes, it sounds obvious, but it’s so very important! Whether consciously or not, people are more likely to buy a product if they like the sales assistant who’s attending to them.
While the employee’s personality obviously has no bearing on the price of your product’s ability to serve their needs is irrelevant. Friendly customer-facing staff will always attract more sales.
Be rigorous in hiring people who are genuinely cheerful, friendly and outgoing. Make sure your training program teaches them to adopt a consistently friendly approach that puts customers at ease and feel like a priority.
Get more business tips on ESO-connect on how to make great sales and manage your product using Esopos.