Facebook is a proven and powerful social media channel for marketing purposes, in this modern digital era. So, if you are looking to maximize the conversions using this platform, then it becomes necessary to have your Facebook (business) page optimized rightly.

The most fundamental thing to begin with. In such a case, what are the things that one needs to consider? What should your Facebook page optimization checklist consist of? Well, for those who wish to know, presenting before you, Facebook business page tips and tricks for optimization!
Here we go…..

1. Opt for the right name

When it is about the right kind of optimization, it is a basic thing to have the correct name for your Facebook page. That’s because one chooses it once, and it stays permanent. It is the first word of your Facebook page title that Google considers to be the most vital. One needs to remember this.
Due to this, stuffing your page title with generic keywords would not be a good idea. If one does so, it would appear to be spammy and visitors would not only be discouraged from getting engaged, but they won’t even share your updates. Therefore, there is a need for a name that can be branded and would represent your business. It should also show the personality of the business. This is the main purpose behind having any Facebook page.

2. Furnish complete company/business information
Furnishing pertinent business information on your Facebook page would reflect professionalism, trustworthiness, and authority on your part. It is a good practice to provide complete information that the consumers need, in a precise and clear manner. Below mentioned are some of the important things that you can consider incorporating into your Facebook page profile.

- Ensure that your username is in sync with your brand name
- Choose the category that best describes your vertical or industry. This helps to convey what exactly is your business about and maximizes the

chances of your page’s existence in the internal searches on Facebook.
- Do not forget to include your working hours, location and address
- In the case of the company overview field, include a summary of what your business is about. Here you can also share links to pages on your site, and the rest of the social channels.
- The short description should contain your mission in one line, written in the best possible manner.
- Long description – Include things like an elaborative summary of your services and products, the mission of your brand, particular features etc. Things you feel are important to your audience.
- Ensure that the website field URL is updated. The homepage would be the best.
Include only relevant links that are non-spammy. Do not forget to fill up all the basic fields. It makes a positive impression and informs everyone as to what your business is all about.

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3. Vanity URL customization
Never utilize the same dynamic URL that is generated by default, when one signs up. Facebook is a social platform where one can easily customize the address and align it with the brand name. It got to be unique and easy to memorize. Matching your page title and the Facebook vanity URL will result in strengthening your brand recognition. Going further, customization would enhance the findability of your page hugely. Both in Facebook search and the search engines as well.

4. Choose the page call to action (CTA)
As far as Facebook goes, CTA can be chosen from four broad sections, so, go for the one that is closely associated with your business. The broad categories are as follows,
- Get in touch
- Book services
- Make a purchase or donation
- Learn more

In order to personalize your CTA button, click on it and choose “Edit Button”. There exist numerous CTA options from which you can choose. A few of the Facebook CTAs available are:
- Call now
- Book now
- Email now
- Start order

For every CTA, one will have to incorporate the most suitable landing page where the user will be performing the proposed action.
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5. Place your keywords strategically on the business page
Keyword optimization remains critical even in the case of social media. Do not forget to position your targeted ones in the vital and strategic areas of your page. E.g. incorporate them in the page title, URL and the “About us” section since they will appear on the front page, and eventually in the search results.

Keep in mind that your page name corresponds with the title tag while the short description functions as the meta description tag. However, take care that you do not make excessive use of the keywords: stay with the top six, and include them in a natural manner and in the proper context.

So, these are some of the proven ways to completely optimize your Facebook page. With these techniques, Facebook page optimization is now easy.

Author,
Prashant Kadukar
Founder & CEO - Digital Trainee
Website: Digital Marketing Course in Pune