It’s been roughly a month now since the deadly Coronavirus started to flip our lives upside down. The outbreak of COVID-19, caused by the novel coronavirus, is having a tremendous impact on countries, communities, and businesses worldwide. During this time, it’s pertinent to stay calm, safe and explore smart digital marketing strategies to keep your business going during COVID-19.

Or would you like to allow your business die with the Coronavirus? Probably NO.

In this article, we’re going to discuss the different digital marketing strategies and opportunities that you can leverage on during this COVID-19 outbreak.

Digital Marketing Strategies for Businesses During Coronavirus

Without doubt, these are perilous times; the world is anxious, but the worst thing you can do is allow panic take over everything, including your digital marketing strategy. Maintaining your business visibility can help you continue creating revenue, which is especially important during potential economic downtimes.

Here are some digital marketing strategies to help your business during this lockdown:

1. Connect With Your Customers on Social Media During a Critical Moment
Unarguably, we’re all dealing with the significant impact the Covid-19 outbreak has unleashed on our lives whether you’ve tested positive or not. We’re lockdown in our homes and our kids aren’t in school anymore. We’re all taking precautionary measures. We can’t visit our friends and loved ones. We can’t even eat at our favourite restaurants or go out to see movies or watch sports.

Certainly, all minor conveniences but jarring nonetheless. This is a really the time to show empathy to others and help out where you can. Also, this is a time we all need to be sensitive — and not too salesy or pushy — but it’s a great opportunity for your brand to stand out tall during a difficult time. More people than ever before are on social media now while stuck at home, browsing their feed for updates and trying to stay connected in a suddenly isolated nation.

You can also, use your business to give back to the community in anyway you can. And promote your good deeds with social media marketing to help build your brand.


2. Make Sure Your Business Can Be Found Online
Did you know that more people are online right now than in their cars or walking the sidewalks? Search traffic has increased significantly over the past week and will continue to climb as we hunker down. We’re all glued to our devices looking for real-time updates within our community. We’re also constantly looking for entertainment and ways to pass the time. Perhaps, for many, that includes indulging in online shopping.

Anything online right now will be consumed 50 times more it used to be. Hence, this is not the time to be hidden online. You should be using search engine optimization (SEO) strategies to accelerate to the top of Google’s search engine results pages (SERPs) so your business can be easily found. This should never be a time for a business to go into a shell and poke out your head every few days to see if the sun has risen on the other side.

3. Focus on Customer Service and Reputation Management
Brands like Facebook, Google, Startbucks, KFC are creating content hubs to keep customers informed during this pandemic.

Are you going to sorrow all day?

What then can you do?

Small to medium businesses can utilize blogs to create engaging content that is relevant to their industry or even as a means to update their customers as to the measures being taken at their business.

You can start NOW. Now is the time to create and provide your customers with informative content. Reassure customers and let them know what you’re doing to help them throughout this precarious time


4. Pay-Per-Click (PPC) Advertising is a Smart Marketing Approach Now
With more people at home in front of their computer and phone, it’s a great opportunity for businesses to utilize PPC marketing to connect and engage with their customers and gain a competitive advantage. Oh, and it’s a great chance to save some dollars within your digital marketing budget. On average, cost-per-clicks have decreased by over 6 percent across all verticals since last week.

And it will interest you to know that, CPC is likely to continue to decrease in the coming week, reducing the amount of money an advertiser pays a publisher for every ad click. That is an offer for your business to use this opportunity to scoop up that lost market share from others pulling back during this time.

5. Stay Ahead or Jump In Front of Your Competition
As may have known, SEO helps your business increase organic traffic to your website and skyrocket you past your competition. Who doesn’t want o be on the front page of Google SERPs and at the top of the list?

Your business must be there so that when your customers search for certain keywords you’re the company they end up calling. However, to climb to the top of the SERPs takes time and strategic optimization strategies. If you fail to continue to optimize your website and content daily, you stand a chance to lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue.

What you don’t want to do at this time is halt an SEO campaign. That can be a huge mistake for your business. And you will pay with your leads and revenue- as they will suffer. But if others choose to retreat on SEO, it’s also a perfect time for your business to push even harder to outsmart your competitors.

Importantly, prepare your business for the bounce back rush. As we have seen, the coronavirus outbreak should fade (just as it has in China) after a few months. That’s when status quo returns and consumers’ spending habits stabilize. You have to realize that SEO is more of a long-term digital marketing strategy.

What you do today for your SEO campaign will impact your organic search traffic significantly two months from now. Discontinuing your SEO campaign now could have a detrimental impact on your revenue potential two months from now when the coronavirus fades into history.


Learn about the other strategies here >>> https://primegatedigital.com/10-digital-marketing-strategies-to-focus-on-during-covid-19/