Branding is a marketing practice in which a business creates a name, symbol or design that is easily identifiable as belonging to the business. This helps to identify the products or services that is being provided by the business and distinguish it from other businesses providing the same or similar products and services. Branding is important because it not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your business each time they come back for your services/ products.

Branding is a way of distinguishing yourself from the competitors worldwide and clarifying what it is you offer to your clients that makes you the better choice over the other businesses that give the same services and products you sale. Your brand is built to be a true representation of who you are as a business owner or as a business, and how you wish to be seen by the customers and prospective clients.

Every business and startup needs branding to grow beyond its starting point, most people might be having this thought that branding is for only big and or existing businesses, but the simple truth is that even as a startup, small scale business or a freelance business, branding is an essential key to achieving success in the world today.
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