Introducing your online-only product into physical stores calls for a completely different launch playbook. But as difficult as the task ahead may be, it won’t be impossible.

Example: Quip, an oral care company, successfully launched its product in Target, one of Harbor Retail’s partners, last year. And because Quip meshed well with Target’s new “cheap chic” branding, it was able to gain an additional $40 million in equity financing, after just one fiscal quarter on the retailer’s shelves.

Placing your own product in physical stores can help you create a seamless shopping experience for your customers, test new product lines, and even create brand awareness. True, web-only brands are taking over e-commerce, but companies like Casper are successful because they’re available in traditional retail stores, too.


That kind of combination works: Playing in both the online and in-store categories allows brands, especially those with... see more>>>https://www.successdigestonline.com/thinking-about-taking-your-product-into-big-box-stores-you-need-help-in-these-4-areas/