Day by Day the internet is becoming more and more crowded, a lot of new websites been launched frequently. Given the competitive nature, it is difficult for a new business to make its presence felt online.

Ranking for top competitive keywords is almost impossible if you are a starter or you don't have funds to hire experts. Because already there is a lot of big businesses targeting the same keywords you are targeting.
This is where Barnacle SEO comes in handy.

What is Barnacle SEO?
Barnacle SEO is a strategy that leverages the authority of top-ranking websites for highly competitive keywords to boost your brand.
The word Barnacle was first coined by Will Scott of Search Influence.

The basic concept of Barnacle SEO is to focus on the success of other websites that rank for the particular keywords you tried to rank for.
In simple words, if you can't beat them, join them.

If you wondering how can to join them, we will see below;
The following ways you can make sure to join them and boost your traffic and get results;
1) Guest blogging,
2) Round-up posts
3) Brand Mentions
4) Review Marketing

Guest Blogging:
Guest Blogging is a major technique which even experienced SEO Experts use for their website. It will earn you a high authority Do follow backlink.
Even if the High authority websites do not provide you with Do follow backlink you would get more exposure with your guest posts being shared and receiving a lot of visitors.
If you don't have time to write blogs or guest posts yourself then you can hire writers or guest bloggers. So, there is a chance you may get visitors from their surroundings also.
To find guest blogging opportunity all you need to do is to search in google "Guest Post" or "Guest Post for (Your Niche)".

Round-up Posts:
Create a roundup post by reaching out to the influential people in your business and reach a larger number of readers online. Besides boosting the visibility of your business online by means of this barnacle, you can even expand your business network.

Brand Mentions:
Google is giving more and more importance for Brand Mentions. It creates brand awareness and visibility of your business. People tend to buy products more from the brands they are familiar with and to go with it if your quality is good then you will notice a good increase in your business.

Review Marketing:
Adding your company profile on review portals is a vital part of digital marketing. It also helps in boosting your online reputation and a great source of additional organic and direct traffic.