Tech giants like Google and Facebook continue to invest time, money, people, and energy in developing their algorithms. As a result, search engine optimization ( SEO ) trends and marketing tactics are constantly changing. At the same time, e-commerce companies that already have SEO strategies must also adapt to these changes if they want to remain relevant and dominate their respective markets. Making a SEO mistake could make you not get your business back.
That is why it is important to maintain a firm understanding of the latest eCommerce SEO trends as they emerge and take advantage of them so that you can start 2019 in the best way and along the lines of leaders and not followers. Below, I share the four most impressive SEO trends for 2019.
1. Voice search
If you're one of the lucky few who heard about it and became one of the first to adopt, then you're probably starting to reap the benefits. Alexa , qnnit and Cortana are fast becoming an indelible part of our daily experience as we can now interact with them on our phones, cars and in our homes.
You can apply the 24/7 access that this technology gives your clients through the use of intelligent SEO tactics . Start by working on optimizing your questions. When you use voice search, most searches are in the form of questions, not disconnected phrases.
For example, instead of saying "Toronto winter jackets", most users will search "Where can I find a winter clothing store in Toronto?" Therefore, it is essential to structure the content of your website in such a way that it answers the questions of your potential customers, incorporates activation words (for example, how, what, better, etc.) and avoids the direct introduction of words. key .
2. Brand building and conversions
For the owner of a business-oriented eCommerce site, I think conversions exceed rankings at all times. That's because while rankings are great for driving traffic, conversions are what put money on the table.
Link building has always been , and still is, an essential aspect of the SEO marketing arsenal of any ecommerce store. The only difference is that going forward, you will focus more on creating brand building relationships with website owners and bloggers who are in your niche. Link building needs to be done not only for SEO purposes but also to get referral traffic which increases overall website traffic.
3. User experience
Google has always emphasized the value of user experience (UX). The ranking algorithm prioritizes websites that are fast, consistent, and simple to operate. Google research shows that websites with more than three seconds of load time lose 40% of their website visitors.
Even if it is not a matter of internet speed , a fast loading website with a confusing design or a user interface will end up losing visitors. They will simply bounce without wasting their time. This is why the readability of your website is so important. Content that is hard to understand and mechanically populated with keywords is less likely to see returning visitors. But a good user experience prolongs the time a user spends on the website.
The focus should be on the user at all times. Therefore, providing a seamless and consistent user experience for desktop and mobile computers is critical . The number of searches on mobile devices has become significantly high and will only continue to grow. Therefore, websites must be optimized for use on all devices.
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4. Website security
These days, users are unlikely to waste time visiting a website that does not have an HTTPS or a green "secure" sign before the address. For most consumers on the web, HTTPS means the website is secure enough to enter and share confidential information, such as bank details, on the checkout page.
Additionally, Google rewards secure websites with good rankings and better visibility on the search engine results page, giving eCommerce site owners a better chance of getting rewarded for their SEO strategies . Fortunately, there are many detailed guides available on how to migrate your website from HTTP to HTTPS to provide a safe browsing experience for your visitors.
The year 2018 was characterized by several developments on the SEO front, and CEOs and Marketing and eCommerce managers should follow these trends well in 2019 if they want to end strongly this year.

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