SEO is crucial for better online searchability and visibility but provides greater real value than that. Here are 35 benefits of SEO to the Nigerian business and why every business needs SEO to take their brand to the next level.

Perhaps, many brands and businesses out there know (or think they know) that they need SEO for their digital assets, and the benefits they will get from that SEO strategy being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility performance, but what other real value does it offer businesses and brand? Why is SEO so important?

These 35 benefits of SEO to Nigerian business should offer deeper clarity, regardless of the industry or business size, as to why businesses need proper SEO to take their brand to the next level.

Benefits of SEO to the Nigerian Business


This comprehensive list of SEO benefits to the Nigerian business will blow your mind. You will be thankful you found this content.

Every business irrespective of the industry or size needs to invest in search engine optimization. Search engine optimization is the art of optimizing your business website to achieve maximum organic traffic from search engines. Currently, the top search engines are Google, Bing, YouTube, and Yahoo.

This blog is a clarion call to everyone that does not have an effective SEO strategy for their business. Not leveraging all of the below SEO benefits is a huge mistake you are making.

You are leaving a lot on the table every day your website is not optimized for search engine result pages.

Here’s why.

1. People are actively searching for your products or services every second
With over 2 billion people online and 93% of online activities starting from a search engine, there is no better place to position your brand for visibility. It will interest you to know that Google now processes over 40,000 search queries every second, translating to 3.5 billion searches per day and 1.2 trillion searches per year.

SEO has presented millions of opportunities for your business to be discoverable. Why this is important is because your customers are already using search engines daily to research and discover products and services.

2. SEO attracts quality traffic
Search engine traffic is the best traffic. Why? Because there is a higher intent as people are actively searching for the real-time problem your business solves. You can draw in “free” quality traffic to your business. You do not have to “invest” huge advertising budget to persuade people to buy. Search traffic is already interested in your offers. Hence, the SEO industry is worth over $65 billion and it’s projected to reach $80 billion.

3. SEO traffic has higher conversion possibilities
Studies have shown that SEO traffic is 8.5x more likely to be clicked than other sources of traffic. In fact, for most websites, search traffic has the best conversion rates. By strategically positioning business on search engine result pages, you are consciously positioning your business to win more conversions.

4. SEO increases business sales and leads
SEO is real. You can leverage it to increase your leads and sales with a viable product or service. In just 5 months, one small business generated $103,510.98 worth of SEO results.

However, SEO results don’t happen overnight. You need to focus on the best SEO strategy. Implementing a winning search engine optimized campaign, your business is a step closer to higher conversions.

5. SEO can decrease your cost per acquisition
As mentioned earlier, the benefit of SEO is that it is “free” traffic. It is a cost-effective way to acquire customers than advertising. The only costs SEO attracts are the costs to hire the best SEO company. Except you are website developer and understand how Google algorithm works, you will need an SEO firm or agency to help you rank in search and reap the benefits of SEO.

Find out more here: https://primegatedigital.com/benefits-of-seo-to-nigerian-business