According to foreign media reports, the Trump administration announced on its national security grounds that the bytes of its parent tiktok TikTok (overseas version) will be acquired in 2017 by the US social media application. musical.ly Conduct an investigation. In November 2017, byte beat acquired nearly $1 billion musical.ly 。 musical.ly It is a popular short video software emphasizing music elements in Europe and America, musical.ly Being integrated into TikTok has become an important step in the tiktok strategy.

Since its launch in 2017, tiktok overseas edition TikTok has made great success in overseas markets. In the past 18 months, tiktok has been among the most downloaded apps in the world - more than a billion downloads have been made so far; in the United States alone, more than 110 million downloads have been made. Although tiktok is a new force, it stands out among the three giants and quickly seizes the market. However, the three giants, such as the great flood, are quick to make response strategies. Tiktok TikTok was hit have enemies in front and rear, and was investigated 250 times in six months. The main reasons are as follows:

Tiktok doesn't come to be a son, but to rob the dishes and seize the field. Can you bear it?

As a result, Facebook launched a small-scale campaign. In the past, Chinese enterprises imitated foreign industries, but now it is different. Facebook copies tiktok model and develops music short video software lasso. Through the drainage of Facebook resources and social users, it makes a detour overtaking. However, Lasso, which took tiktok's script, obviously overturned. It didn't surpass without the blessing of Facebook buff. On the contrary, after 4 months online, the download volume was only 70000, which was crushed by tiktok within the same time range, which was 600 times of super rolling.

But it can also be seen from this small-scale battle that Facebook has turned its attention to tiktok, and tiktok needs to be careful in dealing with whether it is a back surprise attack or a general attack. After all, the number of tiktok downloads has pushed Facebook to No. 4, and the advertising plate, an important source of profit, has been quickly snatched.

Snapchat's regulatory filings last year also put tiktok on the list of competitors.

Google has been attacked by Facebook, the world's No. 1 social leader, and wants to make a comeback in the field of short video. According to the Wall Street Journal, Google is interested in acquiring tiktok's rival firework to meet tiktok in the field of short video.

Although tiktok suddenly emerged, with the help of Musical.ly With a firm foothold and explosive growth of users, it is still too early to say success in the face of the covetous eyes of global Internet giants and even counter attack. Success and danger coexist.

Why does tiktok make Internet giants like Facebook hostile?

The benefit factor is indispensable, tiktok grabs the plate, smashes the field, and carves up the advertising revenue. Interest is one aspect. There is also the rise of tiktok as a new entertainment platform, which also highlights the potential fatigue of users for old social media, and users are more eager to show themselves on the new platform.

Short video is new, so is tiktok. The New York Times reported that tiktok is a rare Internet creature. It needs to avoid spam on twitter, be alert to some fraudsters on instagram, and extremists on youtube, so that one can put down his guard and laugh.

In addition, tiktok's unique algorithm is very consistent with the aesthetic of teenagers. You can use a very scattered time, brush tiktok, the recommended video is your favorite collection of similar videos.

Tiktok subject to policy regulation and balance

Tiktok in foreign countries, it is not better, before the giant counter attack, after the policy checks and balances of various countries. Tiktok's privacy policy may not be popular in China. But in foreign countries, especially in western countries, tiktok's privacy provisions and data transfer are highly sensitive. It's not just tiktok. Companies like Facebook, now the number one social deal, have fallen flat on privacy.

In the European Union, the general data protection regulation of the personal privacy protection act also stipulates that a clear and comprehensive explanation of what data is collected, how it is used and with whom it is shared.

As early as the first two years, we experienced frequent frictions with various countries. In 2018, tiktok was briefly banned by the Indonesian government. Tiktok in the largest overseas market, India is also troubled, the Indian court joint electronic communications department, issued an injunction.

The most serious is in the United States, which has already paid $5.7 million in "tuition fees". In 2019, the Federal Trade Commission sued tiktok for illegally collecting children's information. And in January this year, the U.S. Army banned officers and soldiers from using tiktok, and the Navy issued a similar order. Because in the early days, some American soldiers would "show off" the tanks and other military weapons in tiktok. The United States believed that such behavior would reveal military secrets and has regarded tiktok as a "threat".

Especially now, the United States is not friendly to some Chinese enterprises. Sanctions against ZTE and Huawei, Ruixing coffee, which was listed in the United States in the front-end time, was shorted by muddy water institutions, and its share price was 10% off. Iqiyi, zoom, etc. have also been exposed data fraud and other issues.

In November last year and March this year, the U.S. Senate held hearings on data security, which also vaguely pointed at the booming tiktok.

According to statistics, in the first half of 2019, tiktok was investigated more than 250 times overseas, and byte skipping also made corresponding strategies, such as establishing a local data center and deleting videos, and establishing multiple video regulatory departments to deal with video quality.