Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram.

If this concept sounds a little familiar, you’re right. Almost everyone is comparing Instagram Reels to TikTok!

Instagram Reels is a brand new way to create fun and engaging video content from Instagram Stories. Instagram’s latest video feature is now available in the United States and 50 other countries.

Similar to TikTok, Instagram users can record and edit together 15-second video clips set to music and share them to their Stories, Explore Feed, and the new Reels tab on a user’s profile. Instagram Reels has its own version of the For You page: the new Reels Explore Feed. You can find the Reels feed on the Instagram Explore Page.

While the Reels algorithm hasn’t been locked down yet, it feels similar to the TikTok For You page. It’s likely influenced by who you already follow, what content you interact with, and where you’re located.

On top of selecting and adding music, there are a number of handy video editing tools to explore. A video countdown timer, the option to adjust your video’s speed, and a library of video effects to choose from.

Here is a quick compilation of the amazing editing you can do on Instagram Reels.


https://www.youtube.com/watch?v=05rJz4oZaQc