If you're struggling with visibility and sales in your business, then you're probably making one or more of these five mistakes I'll be sharing.


As one new in the game, you most likely kicked off with so much excitement and energy which is great. But you soon discovered that excitement alone does not turn a business to a gold mine.


You need to arm yourself with proven knowledge, correct the mistakes that are already wearing you out and learn how to create the magic.


So, grab a pen and note pad or take screen shots of what you're about to learn. Ready?


5 Mistakes You're Making in your Business and how to Fix Them.


1. Fear of Polarising


Do you know a friend who keeps sending you dm to buy a product you don't need and think will be better for someone older than you?




Well, don't get pissed off it happens all the time especially to newbies, they always try to sell to everyone.




If you're on this table of trying to sell to everybody, here's the effect of what you're doing.


The more you try selling to everybody, the more you build resistance against your business. You're telling them "Please help me, I'm so needy".


On the other hand you're losing potential customers because you're busy with the wrong people. Don't sell out of fear.


Have a clear picture of who your ideal customer is. Identify the age, gender, location, occupation, relationship status, the reasons behind their decisions, their fears... And address your product to them directly.


In the long run, you'll be seen as the authority that solves their problem. This leads us right to the second mistake.


2. Speaking to Everyone the Same Way.


Now that you've narrowed down who your target customer is, you need to identify where they are in their journey. Start by answering this question.


What problem does your product or service solve?


If you can't answer this, then how do you expect to sell? Most likely, you're telling your target customers the wrong things and that's why they keep scrolling past your posts and ads.


Assuming you sell food, people won't buy just because you're a good cook, people will buy because they are hungry and they know that buying your food will satisfy their hunger. Being a good cook then becomes a leverage you have over your competitors.


Take this into your business. Your product is the food, but in this case, not everybody knows they are hungry, and some who are hungry don't know your food is the solution.


This means your customers are on different levels of awareness and you have to address them differently using different contents.


To those who don't know that the problem you're solving exists, create contents that brings them to that awareness. To those who know the problem but don't know the solution, create the right content for them.


Don't muddle your target customers together in one bucket learn to separate and deal differently. Got it?


Ooops! You're expecting the 3rd, 4th and 5th mistake. Learning is effective when its done in bits. So you'll read them in my next post.


Has this post helped you at all? Let me know in the comment section.


If you want to learn more on how to sell, join my copy writing class starting on 18th - 20th September.


I'll be taking you through a step by step journey on


� What copy writing is and how to become good at it.


� Basic facts about the human psychology and how it can be leveraged for more sales


� The difference between a product and an offer.


� How to create irresistible offers in your business that will give you consistent conversions.


� The mistakes many entrepreneurs make that is costing you sales and how to fix them.




If I gave this class at N7,500, its a steal for you. Even at 15, 000 you'll get more value than you paid.


I over deliver in my classes and this one will be more. I want more people to get in and understand how to sell.


So, I've decided to crash this class to N1,000.


The first 15 to register gets access to the 2 most valued books in my library on marketing worth N51,000.


Reach me on 09047692177 (whatsapp) for registration details.