For fashion brands, influencer marketing involves sending products to social media influencers who are in that fashion line or paying them directly to market the products to their audience.

Elsa Majimbo, the new internet sensation who creates funny skits all over social media, recently bagged an influencer marketing deal with Rihanna's fashion brand, Fenty.
Elsa is a 19-year old journalism student at Strathmore University in Nairobi, Kenya that creates relatable monologues and skits on social media. Her videos went viral at first in March due to the coronavirus pandemic as she created a funny skit around the lockdown measures implemented in Kenya.

In all her videos, she rocks a signature vintage pair of glasses which is now a selling point for fashion brands to reach out to her for influencer marketing. With an average of 250,000 views on Instagram and 50,000 views on Twitter for each of her videos, her content has been able to reach users across the continent, including Nigeria, South Africa, USA and so on.

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