If you’re a small business owner or you’re just starting out, like many, you may think there’s no benefit in having a website when you can do everything on social media. Or maybe you think you can’t afford a professional website.

Perhaps you’re in the generation that didn’t grow up with computers, you don’t use a computer so you think your customers don’t use computers. You think if you are not tech savvy why bother with a website. But even if you are an established business that has relied on word of mouth and think you are doing quite well thank you, there are several reasons why your business needs a professional website too.

I believe, even with all that you can do on social media, and even if you’ve been in business for several decades, unless you do not want to grow your business or you’re about to retire and travel the world, your business needs a website and preferably one that is professionally designed and developed.

1. YOUR BUSINESS WILL GAIN CREDIBILITY
More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do, especially if you are a home-based business without a bricks-and-mortar address.
Having a website will not only provide the information they are looking for, but it will give your business credibility. It says, I am here, I mean business, and I am in it for the long haul.

2. IT SAVES YOU MONEY IN THE LONG TERM
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and who you consult, once it’s up and running, a professional website is worth the initial investment, especially if built using WordPress, which enables you to add and change your own content regularly, saving you money in updates.
Compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business long term.

3. CUSTOMERS CAN BE KEPT INFORMED
In its most basic form, think of a website as being an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalogue.
A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions. You can also provide added value by posting tips, resources and other information through a blog on your website. Unlike print ads, newspaper articles and flyers, which quickly become outdated, your website can provide current information and news. And if you discover a mistake after you publish a page or post, it is a quick fix.

4. A WEBSITE IS ALWAYS ACCESSIBLE
Unlike you bricks-and-mortar location, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.

5. A WEBSITE ENABLES YOU TO TARGET A WIDER AUDIENCE
Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
Whether you offer products or services, or you’re business or consumer based, your website provides you with an alternative location to sell. As a retailer, an eCommerce website is a great place to sell your products to a wider market. Think of all the people who can’t get to your bricks and mortar store that you could sell your products to.
Even service-based businesses can offer their services globally through a website. Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere, any time. A website makes it so much easier to attract clients from a global market.

6. IT PROVIDES A MEDIUM TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you unique.

7. A WEBSITE SAVES YOU TIME
I touched on this point in number 2. Time is money, so they are often linked together. Saving time is another great reason why your business needs a professional website.
Time is an important commodity in our ever increasing fast paced world even if you don’t attach a monetary value to it. Most people these days don’t have enough time for leisure, pleasure, family or healthy activities. Having a professionally designed website saves you time both in the short and long term.
By providing information to your customers online, you can save a vast amount of valuable time that you would otherwise spend communicating to your prospects.

8. A WEBSITE CAN IMPROVE CUSTOMER SERVICE
A website is a great way to provide value added service to your customers and clients, and is a great way to keep them coming back to your when they need your products or services.
No matter what products you sell, you can share tips to your customers on how to use or care for the products they’ve purchased from you. If it’s compression garments, you can provide tips on how to wear their garments. If you sell beverages, such as tea or coffee, you can provide brewing times and temperature

Summary
Every business deserves a website. A good website would simplify your communication and add grant access to your business all year round. You can also automate some of your processes and showcase your offerings much easily.

A website is no longer a luxury. It is a must-have for all businesses. Get your business the website it deserves today!

Contact me to get your business a quality and affordable high performance website.

From simple one page portfolios and blogs to fully functional ecommerce stores, our designs are clean, stylish, professional and most importantly effective.

You can get this for as cheap as 15k, depending on your website type.

Contact me by WhatsApp 07049659871 or email webmany004@gmail.com for more information.

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