We live in an age where it has never been easier for entrepreneurs to develop their commercial apps and websites, but this is something that may not deliver a return or empower you to compete within your chosen marketplace.


After all, it’s estimated that 73% of companies invest in high-quality web design to stand out from their rivals, while a further 75% of website (and therefore commercial) credibility comes from the core principles of design.


In addition to working closely with a skilled web design agency in Manchester, you should also look to constantly review and improve your website over time.


Here are some key improvements that you can look to make in the modern age:


1. Remove Stock Imagery and Jargon from your Site.

2. Prioritise the Call to Action.

3. Make Navigation a Key Watchword.



1. Remove Stock Imagery and Jargon from your Site.

It’s estimated that you and your business only have seven seconds to make a good first impression, while other statistics suggest that the average audience only has an attention span of eight seconds.


Given this and the importance of credibility, you must remove any design elements from your website that have the potential to detract from your core message or the impression created in the minds of customers.


The removal of bloated or outdated content should be a priority, along with stock website imagery and overly complex animations. The latter can be particularly important, as this also impacts on functionality and can create quicker load times that satisfy online customers.


The trends top web design companies in Manchester follow, don’t allow for the excessive use of ambiguous or industry-specific jargon, as this can confuse customers and cause them to mistrust your brand over time.



2. Prioritise the Call to Action.

While securing a high volume of targeted traffic to your site is a key principle of website design in Manchester, this means little unless they’re compelled to interact further and more decisively with the brand.


After all, the point of any marketing strategy is to convert browsers into consumers, and in this respect, you’ll need to develop an understanding of the typical customer journey and the role that your website will play in this.


With this type of comprehension, you can direct customers on your site using clearly defined and concise calls to action, whether this encourages them to make a purchase or interact further with the brand through social or alternative online channels.


When reviewing your existing site, we’d recommend reading through the landing pages dotted across your website. Then, take stock of the prevalence of your calls to action and their purpose, before deciding whether they’re prominent or diverse enough from the perspective of your venture.


If not, take the time to introduce new and punchy calls to action that guide customers when browsing your site and help them to make swift and informed decisions.



3. Make Navigation a Key Watchword.

When designing your website, it goes without saying that navigation is key, as this essentially maps out the customer journey and the core landing pages available.


It’s always possible to improve your site’s navigation too, not least because landing pages can become deceptively cluttered when you strive to add individual elements to your site.


Another key element of any lean navigation bar is responsive design, particularly with an estimated 74% of users more likely to return to mobile-friendly websites over time.


This ensures that customers can access your website seamlessly across

numerous devices, including their smartphone or tablet.


Also, you shouldn’t be afraid to leverage the so-called ‘white space’ when creating the core navigation for your website. This refers to the deliberate space left between graphics, columns, and images on your site, in a bid to both aid visual design while simultaneously influencing layout and navigation.


Source: TFI WEB DESIGN

https://www.tfiwebdesign.co.uk/post/how-to-review-and-improve-your-website