Whether you are actively searching for a job or strengthening your personal brand, you have the best weapon on your blog. If your content does not have the visibility you would like or "you do not appear in Google", some factors of the well-known "SEO" may be failing. So take note of these simple tips to improve the web positioning of your blog that will help you take a step forward in your professional career, whatever the goal.

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Get a boost with web positioning and these SEO tips

Today, a blog with good SEO can do more for you than the best resume nothing like a well-positioned site to prove your worth as a professional. So, if you have a space where you publish on a regular basis, take note of the following tips to improve the SEO of your blog.

How to create content for a blog


The key to the success of a blog even before the SEO intervention is to create quality content .So when creating your content, put yourself in the shoes of your reader.


Think who your user is, what they need and create content that can help them. Try to be as detailed as possible when describing your target audience (what they do, how old they are, what their hobbies are, etc.)

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When creating your content, whether in text, video or the format you choose, you must attend to the needs of your user and answer questions that can help them. Analyze what their problems are, what situations they would have to respond to. Once you have fixed the main problem, analyze what other issues arise from there.

For example, if we talk about a marketing blog, the main problem may be to create content with marketing tools (communication, social networks, growth hacking, branding, etc).

However, you have to do research to detect related topics that may interest your target audience. For example, how to make a marketing strategy, marketing tools tutorials, etc. All this will be very easy for you from a study of keywords .

What is a keyword study?

The study of keywords serves to anticipate and know the real needs of the users of your niche. A study of keywords is carried out with tools such as Google itself (If you do a search, at the bottom Google offers you similar searches on the topic you are looking for), the Google Ads Planner or Semrush. With this study what you do is to know the searches made by users and work on different topics on your blog based on those searches SEO Services in Lahore.

A blog can help you find a job

If, on the contrary, you are actively searching for a job and want to work more on your personal brand , then the blog is your best ally. In this case, the content should be in line with your skills and knowledge. Make your blog show the best of you.
If you are clear that the purpose of a blog is to create good and useful content, then we can already see SEO concepts with which to enhance your articles.

4 fundamental steps to bring your blog to fruition

Define your user (as you would with a buyer presona )
Detect the information needs of this user
Look for the contents (in form and substance) that best meet these needs.
To create! Always make quality content with readers in mind, not Google.
Tips to optimize the SEO of your blog (suitable for beginners)
Now that you have quality content well focused on meeting the information needs of your target user, we are going to give it what will put it in the first results of the ranking.

This post is suitable for beginners who lack knowledge of SEO. All the points that we will see are part of what is called SEO on-page content , which depend on and are directly controllable by you and for which you will not require a deep or technical knowledge of web positioning.

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The objective of these measures, in addition to improving the user experience, is to help Google understand what your content is about. This will make it easier for you to index your pages and classify them.
Make a study of Keywords or Keywords:

Before you start writing like crazy, do some good keyword research. This study will allow you to discover what the demands of users in the search engine are.

Help yourself with SEO tools to search for keywords

Lengthen the tail: Suppose you have a blog that has the topic of employment. Well, starting with the word "employment", you will be playing with new searches and entering other words

When you add more keywords, you increase the combinations. The queue is getting longer, let's say. This is called "long tail keywords" , they are words that have fewer searches, but are more easily positioned. Example: "employment agencies", "how to search for employment online"

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When you have your keywords / phrases, create an editorial calendar to create your blog content
Control keyword density

While it is important to include keywords and other related terms, it is important to do so sparingly. Make sure there is a balance , that the density of keywords is not too low or excessive.

If you are looking for information, you will find several recommended ratios or percentages, however, it is a very relative issue.
As in almost everything related to web positioning, use your common sense. Almost anything that is too repetitive for the user will also be repetitive for Google.



Optimize titles and subtitles

When you write the titles (H1) and subtitles (H2, H3, H4…) of your articles, keep in mind that they are related to user searches and follow a logic . The closer your titles are to the way people search, the easier it will be for Google to put you in the top positions.
Take into account what problem you are going to solve with your content.

Use the keyword or phrase in your headlines

Think like your reader and imagine what he would ask Google, answer him with your title.
If you are creating a tutorial post (How to), reflect it in the title itself. (How to write a CV ... Tips for submitting an application ...).
Note the extension of the H1. Help yourself with Pluggins such as SEOYoast to assess whether you have exceeded the maximum extension set by Google.

Use the H1, H2, H3 tags well ... respecting the text's own hierarchy.

Create descriptive but attractive Meta tags

The meta tags are the information that appears next to the URL in Google results.
Title and Description are very important for SEO , because at the same time they allow you to work on your keywords, they must be attractive and generate click intention. They are key to increasing the CTR of your results. Think about them well, because they will be your presence in search engine results, you must stand out from the rest.

Include keywords in your Meta tags as early as possible
Describe the content of your article and invite to read it
Include Call to action or calls to action to click on your post
If your content is up to date, please let us know
Create friendly URLs

If you publish from WordPress you will see that by default the URL adopts the same structure of your title separated by hyphens. The ideal at this point is to modify the URL and optimize it :
Use the keywords in your URL.
Separate the words with hyphens.

Create short URLs, but without altering the meaning of the phrase.
Descriptive URLs of the content, natural
Eliminate articles and prepositions, eñes, punctuation marks.
Example: Let's analyze this title and how we could optimize the URL:
How to successfully write a cover letter

Default url: how-to-write-successfully-a-cover-letter
Optimized URL : how-to-write-cover-letter
Add internal links

Internal links have two key purposes: to add more value to the reader and to guide Google within your blog. Link your blog articles through relevant internal links and you will improve internal SEO.

Do not abuse this resource: an excess of links can be uncomfortable for the reader. Plus, you run the risk of them losing their target.
Every so often, check your articles and create new links.
Verify that none are broken.

Create smart anchor text. Avoid phrases like “more information, click here, etc).
Add a couple of complementary articles in the middle of the post.
Use the footer of the post to place related articles.

Optimize your images

Incorporating graphic elements into your text is essential . However, there are a couple elements that you should keep in mind when it comes to SEO.
Watch their weight. There are several tools that allow you to reduce the weight of your images without altering their quality. Timing is a good example.

Add the "alt" tag to your images

Before uploading them, give them a name according to your keywords. That is, do not upload images called "IMG_1234", but "template curriculum"
Post frequently

Google prioritizes recent content, so try to be consistent with your articles to keep your blog fresh .
Ideally, you create an editorial calendar that you can adjust to. That will save you a lot of uncertainty and in the long run, you will save time.

It's not just about creating new articles. You will also have to "renew" the old ones.
Monitor the loading speed of your website

Search engines judge loading speed very harshly. It is normal, because users leave a web page very quickly if it is slow to open. Therefore, it is very important that you watch how fast your website loads .

Help yourself with tools like GT matrix, Page Speed or Google Analytics itself to test your speed
Select a good, powerful hosting that gives you guarantees
Optimize your images before uploading them

Always use a cache plugin
Use Responsive layouts
There is no doubt that mobile searches exceed those made from computers. Not only that tools like Siri or Google Now have made people do oral searches.

For this reason, it is vitally important that the web design you use is responsive that is compatible with mobile devices. If your design is not compatible with the mobile system, your content will not be able to be displayed correctly and will leave your page.
If you already have a blog and you do not know if it meets that condition, you can verify it at this link: Google Mobile Optimization Test

Ready to tackle your blog's SEO?

If this information has seemed a lot to you, don't be overwhelmed. If you have a blog, you don't have to implement them all at once. In fact, the healthiest thing is that you gradually modify your website and test to see what happens.
For example, modify the images on your website and analyze what happens to your loading speed. Optimize the titles and see what happens with the searches, etc.
On the other hand, if you do not have a blog, make a list with all these aspects and when you write an article verify that it meets these minimums before publishing it. When you have your blog ready, share it on your social networks so that you have social traffic.

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