Day by day we are immersed in an online world in which elements such as a web page have a lot of relevance, since it serves as the basis for having an excellent presence and positioning your brand. Before creating a web page you will have to be vigilant so as not to make certain errors in SEO as they can alter the performance of your site.

What is SEO?


Also called Search Engine Optimization SEO is one of the disciplines with the most changes lately and consists of the use of techniques with the main objective of obtaining a better position in the search engine results. Remember that this must be integrated into the business strategy of the company, since by itself it has no value.

One of the reasons why SEO is very important is because the website is useful to users and search engines that become more sophisticated over time. In other words, SEO helps search engines understand the content of the web page and if it is useful for users.

Important factors in positioning

During the analysis and positioning process, search engines have certain parameters, among them the following stand out:
User experience is one of the most relevant factors in search engines, so try to make your website attractive but also functional.
Content is one of the bases for a good website, this is what search engines will analyze to determine if it is the term that users want to find and if it is of quality to position it.

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Popularity of the site, if a web page has authority then it is considered more important in content that can offer.

Most common mistakes

SEO errors that will kill your website 2Images without optimization
Although text is the content that search engines understand more easily, the truth is that offering other kinds of elements such as images or videos can contribute to better engagement. It is better to optimize it since the engines also search for keywords these kinds of places.

Not having a responsive website

Remember that traffic comes from many places, now people use their computer, Smartphone or Tablet to do the searches they need, so when designing your website, try to adapt it to most devices so that the user experience is what they expect.

Pay attention to the links

In addition to an unfriendly website, having broken links or unavailable pages on your website causes users to leave the page and probably not return, as well as generating losses in search positioning.

Saturate the item page

Having within a web page, elements such as graphics, animations, widgets and others make the loading time very slow contributing to a bad user experience, if you already have a page then carefully analyze what elements you have on it to determine what should go to optimize it properly.

Abuse keywords

When a page is filled with keywords it is known as Keyword stuffing, although there is no ideal number of keywords within a text, it is recommended not to abuse their use and to use synonyms or equivalents within the content to position you more easily.

When building a web page, it is important that developers, designers, and the SEO specialist interact with each other to make the site a true experience for users. Now is the time to make the changes to your page and find a place in the search engines.

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