It’s easy to think your fashion brand’s most important selling point is the offline look. While it is true that you can’t sell fashion products that don’t appeal to the customer, you also can’t find the customers if you trust solely on offline imagery.

One of the easiest ways to brand a fashion business online is by creating a website. With a visually stunning website with stable webhosting, you can convey your business’ message in the online world and hook customers to your offline products!


Having a website is crucial for a fashion brand because…

…It Gives a Voice to Your Brand
Simply put, the customer can be found online. According to Statista, most commerce businesses with a website make more sales than those without.

Website is your brand’s face people of the world are looking at in the web. A fashion brand simply can’t ignore how it looks.
Furthermore, Emarketer found that apparel, clothing and accessory online sales are the fastest growing e-commerce product.

If you want to speak directly to a customer these days, you must have a strong online presence. With a website you can do that.

…It Opens Up More Selling Opportunities
Having a website will open up many more doors for you online. For example, your fashion brand could get a mention on sites like VoucherBin, which would directly help drive up sales and add more value to your business.

Not to mention the social media frenzy you’d be able to create. Twitter and Facebook accounts alone aren’t enough, as a website offers more opportunities to show your products and talent.

…It Gives You a 24/7 Runway
With a website you’re not just showcasing your fashion on fashion shows that take place once a year and where your brand might have 5 minutes of runway time, you are constantly out there.

Webhosting options allow you to pick a platform where you can add images, video and text, creating an online runway for customers to fall in love with your work. You can have your own constant show to attract customers!

…It Saves You Money
In fact, it isn’t only the benefit of talking to more customers a website you’ll gain; you’ll also save a lot of money.

Webhosting doesn’t cost a lot of money and it reaches a wider audience than traditional marketing methods. It can also cut down the need for finding a middleman, i.e. a retailer, which cuts off a slice from your cake.

By getting your site featured on voucher sites such as VoucherBin, you can drive traffic directly to your website where you make the sales. You get to keep more money from the hard work that you do!

…It Helps You Stay Relevant
Fashion is more about relevance than any other industry. Unfortunately, the real world has often trouble keeping up with the latest trends.

Online, this isn’t a problem, especially if you choose your contacts carefully! You can follow the trends, tweak your website and your fashion catalogue, and make sure your fashion and your website are always one step ahead of others.

How to get a website
There are alot of agencies and freelancers that can build you a quality website that will suit your business. The downside is that e-commerce websites are quite expensive to launch, especially quality and high performance websites.
The price could range from 70k to above 150k. Some e-commerce websites cost as low as 50k. It depends on the agency involved.

My team can build you a high quality e-commerce site for as low as 40k.

Call or contact me on WhatsApp if you see an opportunity here.
07049659871