On Tinder you look at the profiles of potential dates, you look at their photos, you pick the ones you like.

You look at their interests and see if they match with yours.

Then you like their photos.

And then you can go ahead to start a conversation.

If they like you in return.

Then you can arrange for a hangout(date)...

What does this have to do with #business, #marketing, and #copywriting?

The answer is Customer Avatar.

A customer avatar or profile is like a Tinder profile reversed.

It helps you know exactly who you want to date (do business with), what interests them, and how to strike up meaningful conversations with them in your marketing messages.

So, how do you create your ideal customer profile?

Answer! Create it like a Tinder profile...

Look at other Tinder profiles and ask yourself...

"Who would I like to date from the information I have?"

Reverse this and you have the key to creating a customer avatar.

P.S. ~My name is Dominic, I am a high-conversion copywriter for Ambitious Small Businesses.

I'm the founder of @ContentRepublik, a digital copywriting agency and ally of ambitious small businesses.

Follow us @ContentRepublik on Twitter

For enquiries here on Nairaland, I'm always a DM away

#digitalmarketingtips