For paid advertising, the social media platform is about as effective as it gets. Toss video into the mix, and you’ve found your brand a bottom line-boosting formula for advertorial success.



November 19, 2020, 4 min read


According to HubSpot, roughly eight billion videos are viewed on Facebook every day — and those aren’t just limited to cat videos. Views for sponsored video content have increased by an impressive 258 percent since 2016. But even after your video appears in a person’s news feed, it can still be hard to retain their attention. An analysis by Locowise found that, on average, most people only watch one third of a given clip. Approximately 53.2 percent of viewers watch 30 seconds.



For entrepreneurs, this presents a twofold challenge: creating content that actually engages your audience, and ensuring that it reaches them in the first place.

Focus on your audience
Consider who your target audience is and what type of content will appeal to them. You may not be working with a multi-million dollar budget, but minding details still make a difference.

Pay extra attention to the first three seconds. An engaging thumbnail or opening image will catch a user’s attention and keep them from scrolling past your content. Then, keep the video focused on a single compelling message, ensuring that viewers stay tuned long enough to catch your call to action.

Facebook videos should generally be focused on a mobile-first audience. Research from VentureBeat indicates that more than 90% of Facebook users primarily access the social network through their mobile devices. With this in mind, a case study by Buffer found that Facebook video ads should use a square aspect ratio, as this can result in up to 35 percent more views and 100 percent higher engagement than landscape videos. Part of this could be attributed to the fact that a square video will actually take up more space... read more>>> https://www.successdigestonline.com/how-to-easily-create-a-facebook-video-ad-users-will-actually-watch/