Any smart digital marketing strategy will focus on building the know, like, and trust factors of your brand and business. The unique ability of podcasts to connect with individual audience members give you an incredible opportunity to let people get to know, like, and trust you.

Additionally, podcasts are challenging to do well and enable you to stand out from your competitors with a remarkable audio experience. You will then develop loyal, connected audience members that are primed to deliver the results you’re aiming for.

Internal company podcasts

It is very easy to bond with listener via podcast because you are with the listener while they go about their day. Over time. they feel like they know you (which is also great for marketing and building trust).


Here is an experimental podcast of a conversation between two contemporary African visual artist

https://www.youtube.com/watch?v=OjScgUBRcYE