Marketing videos have changed a lot over the years. While they used to be associated with cheesiness, and a general lack of valuable information…

Now they’re largely regarded as compelling, branded, visually-striking content.

And it’s no surprise. One look at your average marketing video and you’ll see people wearing the brand’s products, going about daily, relatable life, saying the things that their target audience would.

They reflect their customers perfectly, all the way through, without holding back. It’s kind of mesmerizing to watch.

And that’s not all.

These videos know how to focus on the things that most matter to prospects and loyal customers alike. And all of that comes together in the copy.

You see, writing for marketing videos has evolved over time, thankfully. Vague, sketchy promises don’t work. Fluffy writing that doesn’t actually hold any value? It won’t convert.

So, if you’ve been looking to up your game, now’s your chance.

Let’s get started.

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