Brand identity is the visible looks, expressions, and representation of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from the brand image.

5 Key Elements of Brand Identity are the essential or characteristic part of brand identity which are:

1) Wordmark or Logo
A[b] logo or wordmark[/b] is one of the primary elements of an organization’s brand identity. The logo refers to a graphical symbol and wordmark is simply the name of the company that utilizes a distinct text-only typographic treatment.
However, if your organization is using a wordmark, ensure that the words are designed professionally and use a font that resembles your brand.
Another thing to think about when it comes to your logo or wordmark…your organization should also design multiple variations so that you can use the correct one based on where you are using it. For example, you should have a reversed option when you use your logo or wordmark on dark background versus a light background.
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