The Big Wigs in the music industry face a creative conundrum as music video views continue to plummet due to what research indicates is a, “lack of creativity in the presentation of the female buttocks”.

Despite consensus within the industry to scrap 98% of music video ideas devoid of a female shaking what her mama gave her, a decline in viewership indicates the need for fresh ideas on how to capture the female hindquarters.

An anonymous Music Director points to resentment within the industry towards the decline in views. He said,

“We have set up cameras behind the cheeks, beside the cheeks, below the cheeks and above the cheeks. We have had bums paired with other bums as well as isolated booty and cheeks. We’ve poured champagne, water, paint, whipped cream and lots more on the female backside. We have seen Derrières slapped, spanked, grinded on and twerked. We have even had booty make ripples in swimming pools. I don’t know what these viewers want anymore because it does not get much more creative than that”.

Pressed on how the industry plans to overcome this difficult time, the Director said he can’t speak for the whole industry but he and his associates will be heading to the strip club for inspiration.

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