Successful email channels are built on dopamine hit.

These brands create dopamine hit by surprising, entertaining, and educating their subscribers. Or using nice visuals, memes, jokes, interesting links around the world etc.

The central idea is to make emails that are fun not just pitching your product or service.

When subscribers open an email from these brands, they are psychologically rewarded for opening the email by being entertained. These conditions them to open next time. Who knows what fun stuff they might find in the next issue?

Subscribers may go through these loops multiple times without buying but they will eventually.

Want to copy these brands at email marketing?

Reward your subscribers when they open your email.

What content can you create that will give your subscribers a dopamine hit?

Brand that does this well: Mister Spoils on Instagram

P.S. I’m now on Twitter (@banjoalfred) too if you’d like to follow my adventures.