On the last day of 2020, 30 "little celebrities" appeared with the sound of the New Year bell. The charm of Chinese characters, the method of seal cutting, and the sports icons for the Beijing Winter Olympics and Paralympics released globally, integrate Chinese style with international vision, traditional culture and modern elements.

During the preparations for the Winter Olympics, such examples of incorporating Chinese elements are not uncommon. From the emblem "Winter Dream" and "Leap" to the mascot "Bingdun Dun" and "Snow Rongrong", to the national ski jumping center inspired by "Ruyi", the cultural self-confidence of a great country draws on the symbols of Winter Olympics. Spread.

"The 2022 Beijing Winter Olympics will focus on presenting the new style of contemporary Chinese civilization, openness and tolerance." According to Qiu Xue, a researcher at the Institute of Sports Science of the State Sports General Administration, using the Winter Olympics as a communication platform will help the world. Accept the development model and cultural expression of contemporary China.

The Beijing Winter Olympics tells more than just "stalwart" stories. The ski resort at the doorstep, volunteers around, and children’s skating lessons... With the help of the east wind of "driving 300 million people to participate in ice and snow sports", a vivid picture of the daily life of the Chinese people is outlined, and the image of China is more three-dimensional on the world stage. Present.

In the context of the reform of "Olympic Agenda 2020", the International Olympic Committee has been looking for a sample model for hosting the Olympic Games in the future. The concept and practice of running the Beijing Winter Olympics is exactly the "Chinese expression" that promotes the sustainable development of the International Olympic Movement. "The success of the Beijing Winter Olympics has played a role in promoting the development of the Olympic movement. As our participation in international sports cooperation deepens, we will play a more important role in the world sports arena." Qiu Xue said.