Over time, everything has evolved into a more dynamic entity and like everything else the field of marketing has also gone over-board. Press releases have become more intricate than ever and are considered to be one of the most effective ways to spread out your messages. However, few businesses still doubt the value of this approach. Well, apart from the huge publicity you enjoy on the internet, here are the other reasons as to why you should try out a PR.

7 powerful benefits of a PR are:

• Pocket Friendly
• Meant for all businesses (big or small)
• Maximum Coverage
• Helps build a strong SEO presence
• Credibility
• Increased Traffic
• More backlinks

The world of online marketing demands a massive distributional approach to get noticed. Although there are many services ready to advertise, don’t get lured into the cheap services that won’t get you much coverage.
Therefore, before you submit your news to the right place, make sure that the agency holds years of expertise in releasing SEO friendly press releases. Perhaps, this is one of the best methods to achieve quality incoming links. Your PR must be SEO friendly!

Ask why?
Whenever you take a newspaper to read the news, you always look out for the headlines. Isn’t it? By looking at the big, main headlines you decide which news you’ll read and which one you’ll not. So it is well understood that first of all your PR should be well-optimized or SEO-optimized to get noticed by the search engines.
Follow these simple tips to reach your goal!

7 full-proof tips to build an SEO friendly PR:

1. Tell your story
Focusing too much on the SEO will ruin the story you’re trying to put across. So, ask someone to proofread your PR. Concentrate on telling your story the right way.

2. Right Keywords
Make a list of all the best keywords concerning your industry. Keywords are very important and choose the ones that have a little competition. Make sure to include keywords in the headlines as your readers will notice your name when the headline is keyword optimized.

3. Bold the Best
Using bold fonts to get your reader’s attention is a smart way. Highlight your link with bold letters to help the readers pick you up!

4. Use SEO Tools
Unless you’re a pro in the field, use SEO tools to benefit your PR. There are loads of SEO tools available online. Choose the right one to get your PR written perfectly.

5. Anchor Links
Add anchor links to your keywords. This way the customers can drive back to your website.

6. Grab Attention
Make people curious about your product. If you offer people what they need, you’re sure to be rewarded with great results and opportunities.

7. Play with words
Remember content is the king! So, if you are unable to compose a flawless PR, then hire professionals to get better outcomes.