Have you seen a prof write a sales copy before?

Haha.

I saw one.

Okay. Not just one, but several. A whole lot.

Like a prof, some copywriters have what is known as THE CURSE OF KNOWLEDGE.

The curse of knowledge is simply an assumption you have that your prospects know what you're talking about because you do or it's probably elementary...

And that's the mistakes some copywriters make when they write sales copies....

But this is mostly seen, when the manufacturers, CEOs or owners of the product write their #salescopy themselves.

You see, having spent close to 4 years in direct response, I have come to understand this simple truth...

Simplicity sells.

Simple, colloquial messages...

Simple illustrations...

Simple analogy...

Simple wordings....

Even in tech, simple always sells.

So amigo, break complex wordings to simple wordings.

Relate technical terms to common analogy (your prospects know).

Try it.

Ciao,

Ortega Ogomigo