In my sojourn as a web developer, i have encountered clients who just feels that once you get website or mobile app deployed to the cyber space you really dont need to do much.

Getting a website or mobile app is just the first step towards giving your brand or business that online visibility it needs.

Before launching your website make sure you have a budget for marketing cos its very critical to the success of your website. The right marketing budget and strategies determines how easily prospective clients or your target audience can find you and how much you can make off your website within a specified time frame.

Have heard people say " i have a fully functional website for my business but am not seeing any traction. Am not making any sales or getting orders. The website is just there and after one year i will still have to renew hosting and domain name"

Now lets take a look at this from a layman's point of view. You just launched a new business or opened a new shop. How do you get customers? how do you make people know what you do? the simple answer is marketing. Same applies to a website or an online platform. You have to be able to drive people there.

Your website is your online office or store, so for you to drive people interested in your products to the site and convert them into sales, you need to do some sort of marketing. Which is Digital marketing

Let it be known that effective Digital marketing is critical to the success of your online business. Organizations that understands this dont joke with their digital marketing as we can see with big brands and Big Ecommerce sites. They take their marketing serious because they understand that digital marketing is an integral part of their business if they are to recover the investments they have made in developing a world class website and make huge profit.

Truth is that the internet has made doing business very easy. We are in the digital world already. Location is no longer a barrier as long a you position yourself to be easily found online, you are good to go.

Having said that also have it in mind that the internet is a very competitive place but the it is big enough for all manners of businesses to thrive regardless of your niche. Everything just bores down to the right approach and strategy.

To summarize this write up you shouldn't just put up a website out there without you making strategic efforts to push or market. The more you push and market the more people interested in your products and services finds you and the more you make sales or convert prospects to paying clients.

Digital marketing is key if that website you intend launching will succeed. Over the years, i have seen many promising online business die just because they missed out the marketing part.

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Frontline Digital is full fledged Digital media agency with core competences in Web development, mobile app development, Enterprise software development and Digital marketing. If you need a professional website for your business, Mobile application, Enterprise Software development or digital marketing? Talk to us now. We got you covered

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