Fast-paced inventions of the recent decades have led to the adoption of face recognition technology for various reasons. Be it for financial institutions, hospitals, travel agencies, or online businesses, AI-based face verification always comes in handy. Nowadays, thousands of AI and ML models are deployed that makes face recognition an effective tool for curbing identity theft. Today, the perks of this technology are being widely employed by the ID verification industry. Thus, one cannot overlook the role face authentication has to play in a contactless COVID environment.

What is Facial Recognition?

Face recognition is an AI-assisted technology that identifies and verifies the face of the consumers. It compares their face with the image on any government-issued identity document. It practically kills any chances of spoof attacks like replay attacks, deep fakes, 3D face masks, etc. during customer onboarding. Moreover, this technology has the capability of recognizing intricate details like facial spots, lines, and marks.

Benefits of a Face Recognition System

Each year, thousands of people are caught up in the trappings of identity fraud. Conventional tools and procedures for fraud prevention are no longer cutting it for the corporate world. That is why the adoption of automated identity verification is a must. Different industries operating all over the world have increasingly employed its services and benefited from them. Following are some of the few benefits of facial recognition.

Proofing the Customer Onboarding Process

Customers demand a quick and hassle-free process for onboarding them that takes just a few moments of their lives, for completion. Thus, the businesses which are reluctant to let go of the cumbersome traditional process, might lose customers and ultimately go out of business. This is consolidated by the fact that more than 70% of the customers log off from a business website during the onboarding process owing to the complexity of the process. That’s not a small number. Thus, adopting a digital face detection system for its clients allows businesses to enhance user satisfaction levels. Moreover, when customers are seamlessly onboarded, it results in an increase in the number of customers onboarded.

An Efficient and Robust Identity Verification Tool

Increasing the robustness and efficiency of the identity verification process requires a system that can perform the verification digitally but also offers the latest technologies to do it. Face recognition is one of these latest technologies which is considered a must-have when it comes to digital identity verification. In an event where a criminal has provided a forged or counterfeit ID document, facial recognition technology will detect it instantly.

Age Verification Check for Minors

Protecting minors from being exposed to the disturbing content of the digital world is pertinent and usual “I’m above 18” checks do not do much about it. The children can easily lie about their age if no one is there to verify it. Moreover, they can submit ID documents of their elder relatives for authentication. Furthermore, submitting a fake date of birth to bypass the age verification step is no hassle for them. Thus, it has been established that minors will do anything to get access to content or a service over the internet. But with facial recognition technology and liveness detection, they can readily be prevented from accessing age-restricted content.

Why ID Verification Matters, Anyway?

The subtle and refined criminal activities are now drawing from advanced technologies which have become a serious headache for law enforcement agencies and businesses. Facing unnecessary chargebacks and punitive restrictions, businesses are fed up with ever-evolving criminal tactics. So, to keep up with their cunning methods, businesses employ automated identity verification services to take care of the customer onboarding for them.

Then, Why Verify ID Through Facial Recognition?

The top of the line identity verification solutions provides their services with an AI-based face recognition tool. It is because the CoronaVirus pandemic has limited the verification process to the digital space only. And, digitally, not every end-user has access to a fingerprint scanner. That is why, out of all the biometric technologies, facial recognition technology is being used the most.