Security tech startup and medical response platform AURA has just disclosed that it will be extending its platform to Kenya.

The expansion to Kenya follows a partnership with Kenyan company KK Security, owned by GardaWorld. The innovative SA-born tech startup will offer its emergency and medical response services in Nairobi and Mombasa.

The aim of the expansion of its current product offering is in response to the current limited capacity of offering medical response services in Kenya. In addition, the startup’s service will be more widely available in Kenya and more affordable for locals in the region.

Warren Myers, founder, and CEO of AURA comments on the expansion of the startup’s footprint into East Africa and the appointment of Hilary Itela as General manager for the startup’s presence in the region.

“We are excited to have someone of Itela’s calibre join our team as we explore the many unique opportunities within the East African market. Kenya has a strong, but fragmented private security and emergency medical industry. It provides an ideal opportunity for AURA to create an effective and efficient response network. Similar to South Africa, Kenya is plagued by significant crime issues, in particular, road safety, street crime, home invasions, burglaries, and carjackings. With a high smartphone penetration rate, we are able to provide our users with affordable and accessible on-demand security and medical response and help keep people in those areas safe.”

Itela has over 15 years of experience in various management roles in East and Central Africa. He will be responsible for growing AURA’s business presence across the region and has a wealth of experience within various sectors from eCommerce, security to renewable energy, and more.

“I look forward to shaping a business that will contribute to the safety and security of the community and create employment opportunities that positively impact the economies in which we operate,” explains Itela.

Read more...https://media.getfundedafrica.com/2021/03/15/south-african-tech-startup-aura-extends-to-east-africa/