In order to stay competitive in the rapidly evolving online world, businesses need to adopt new technologies and methodologies swiftly. One such recent advancement is the increased focus on User Experience (UX) design out of the traditional UI(User Interface) design. UX design can spell a website’s success or failure, so it is essential that businesses learn what good UX is, how to incorporate it, and what its benefits are. Some of the most successful and popular companies have already begun to adopt UX design into their digital presence. Companies that wish to remain competitive need to follow suit quickly, lest they lose too much business and end up unable to recover.

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So the next questions on the table will definitely be, WHAT IS UX? HOW CAN IT BENEFIT MY BUSINESS?

What is UX?


UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It's about enhancing the experience that people have while interacting with your product, and making sure they find value in what you're providing.

User Experience (UX) design is not a wholly new concept to the world of business. UX design incorporates elements of User Interface design, customer journey mapping, and web page design. Someone who is designing the UX needs to research and understand how customers are interacting with a website.


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[b]HOW CAN IT BENEFIT MY BUSINESS?

UX has proved over the years that its content is customer-in-view and business-related, and not just for the design or beauty of it. I will be sharing some of the benefits of a UX design on your customer’s journey map, analytics of your webpage, etc.

1. UX design motivates your users to interact with your content
2. UX design increase your revenue
3. Clear Calls to Actions (CTAs): A button that says “Subscribe to our email list” or “Contact us” is an example of a call to action. Kissmetrics found that a video with a CTA button got 380 times more clicks than the same video without a CTA, pretty convincing, isn’t it?
4. UX design motivates your user to interact with your content.
5. UX design reduced the number of steps in the customer journey map.
6. UX design increases retention rate: retention rate is especially important for e-commerce. A CJM allows UX designers to track customer’s interactions with content, determine customer satisfaction ratings, gather usability scores, and collect other relevant data. These metrics give UX designers the insights they need to optimize their designs in order to better engage visitors and win their loyalty.



Wow!! Enough has been said about the benefit of UX design and how it can help grow your business and make reality your business goals.

Join like minds who are hungry to grow their business online by signing up on a FREE WEBINAR title, HOW CAN UX DESIGN HELP OPTIMISE OR BREAK YOUR CUSTOMER’S ENGAGEMENT, and how you can leverage it to grow your business online.


Join like minds who are hungry to grow their business online by signing up on a FREE WEBINAR. Send your email address to Contact@vestarplus.com or send your contact to 0802-286-16223 for the link and date to the FREE WEBINAR.