The Komodo Dragon also known as the Komodo Monitor is species of Lizard found in Indonesian Islands. They are the most massive lizard species on Earth. They can grow as long as 10ft and 70kg in weight. Given their location and size, they are at the top of the food chain aka apex predators of their ecosystem.

The Komodo Dragons are carnivores, feeding on large prey such as deer, water buffaloes, goats etc. They also feed on the decaying flesh of dead animals.

They have good vision and can run very fast over short distances. However, they are mainly ambush predators. The Komodo Dragons would wait for hours until a prey cross their path and then they rush at the prey catching them unawares.

The Komodo has a unique way of killing its prey, all it takes is one bite. Just one hit song, sorry I mean, just one bite.

Most times, after the prey is bitten, it is still able to run away/ escape. But the prey dies within 24 hours due to blood poisoning because the Komodo’s saliva is said to contain about 50 strains of bacteria.

Thus once the prey is bitten, it experiences decreased blood pressure and increased blood loss. With time the prey goes into shock, rendering it to weak to fight, and death slowly but surely claims its own.

With the Komodo’s fantastic sense of smell, it’s not always far behind the prey. It does not give chase, it just tracks the now dead animal via smell and “voila” (in French) food is served.

One of my favorite marketing book is “The Invisible Touch” by Harry Beckwith.

The book stated, “products are made; services are delivered. Products are used; services are experienced. Products have physical attributes we can evaluate before we buy; services do not even exist before we buy them, as we often pay for services in advance. Services are personal, and a service relationship touches our essence and reveals the people involved: provider and customer.”

The Komodo’s bite and tracking of its dead prey, relates to two marketing concepts/ principles from this book. They are:

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