It seems paradoxical the more you give away, the more people are willing to pay for your services but its true. This exact approach has worked quickly and effectively for me for years. The key is that its got to be good and of high relevance to your target audience. This builds peoples confidence that you consistently know your stuff and that you can be counted on for long-term value. People soon realize that if you’re willing to give away such valuable expertise, think how great the solutions they pay for will be!