Jim Ovia is one of the icons of Nigerian banking. He is founder and Chairman of Zenith Bank Plc, one of Nigeria’s largest and most profitable banks. Zenith bank has a market capitalization in excess of N600bn. Here are some business lessons from Jim.

1. FOLLOW YOUR INSTINCT
In 1990, the year Jim applied for a banking licence, there were 2 categories available. One for merchant banks ($1.6m equity) and one for commercial banks ($4m equity). His gut told him to go for the more expensive, complicated route – the commercial banking licence, and this gave birth to Zenith Bank. If he didn’t apply for that commercial banking licence, Zenith bank as we know it wouldn’t exist today.

2. LEARN THE ART OF NEGOTIATION
When Jim applied for a banking licence from CBN in 1990, the standing rule was that applicants must have 20 years banking experience to qualify. Jim had only 10 years of banking experience. He was, however, able to convince the CBN team to grant the licence by informing them that his 10 years of experience were in top-rated banks (subsidiaries of American banks), known for their high-quality training and structure, and that he was eminently qualified to run a bank. He made a compelling argument and negotiated well. He was granted the licence.

3. SEEK NEW WAYS OF DOING THINGS
Jim knew the importance of branding and saw to it each branch of Zenith bank looked the same, making them easily recognizable. At that time, it was a completely new concept in the sector, which several banks started doing later.

4. CULTIVATE DEEP HUNGER TO DO WELL
In the early days of Zenith Bank, Jim would go home with a report of all the day’s transactions and, working past midnight, would go over all the customers’ names so he could call and thank them next day. This earned the bank a lot of incremental business leading to success.

5. EMPOWER THOSE WHO WORK FOR YOU
Jim empowered staff by mentoring them, attending their social gatherings, empathizing with them over their family matters. He also sent them for various trainings and conferences (local and international), making them better and more productive.

6. SEE THE FUTURE; KNOW WHEN TO EXIT A BUSINESS
Jim had to sell Visafone, his telecommunication company, to MTN Nigeria because of his business philosophy, “Be a market leader, not a follower.” Although at that time, he didn’t sell businesses but acquired them, the fact MTN was the largest telecommunications company in Nigeria while Visafone was one of the smallest and, given the importance of scale in the business, when MTN made a decent offer, he sold the business to them at a profit.

7. HOME IS A SOURCE OF STRENGTH OUTSIDE THE OFFICE
According to Jim, one must derive authentic pleasure both in the workplace and at home, but should not create barriers between both of them.

-- From the Book Africa Rise and Shine by Jim Ovia

-- Contributed by Bode Omotoye, a Banker & Chartered Accountant resident in Lagos.

SOURCE (abridged): https://nairametrics.com/2021/03/23/business-lessons-from-jim-ovia-the-founder-of-zenith-bank/