In 2020, Burnaboy was one of the most-streamed musicians in Sub-saharan Africa. His songs were streamed 435,570,000 times according to Billboard’s ranking of the Top 15 Sub-Saharan African Artists in 2020. He was followed by Tanzanian artiste, Diamond Platinumz, whose music had 291.98m streams.

But how much is really coming into the industry as a result of these streams? According to this royalties calculator, Burna Boy’s streams would have earned him $3.2m on Apple Music and $1.9m on Spotify. It’s tough to confirm how much Burna Boy actually earned from these streams, but these estimated earnings are about 10% of the estimated revenue from Nigeria’s music industry in 2020.

As impressive as that may seem, Burna Boy’s streams are only 5% of the number of streams for Puerto Rican artist, Bad Bunny, who was Spotify’s most-streamed artist globally in 2020.

Bad Bunny’s songs were streamed a record 8.3 billion times, and according to the royalties calculator, that would have earned him $97m on Spotify, more than double of the projected revenue for Nigeria’s music industry in 2023.

Streaming is an important source of revenue for artists. In 2019, 56.1% of total global recorded music revenue came from streaming, while 42% and 14.1% came from subscription audio streams and ad-supported streams respectively. However, in Africa, we’re barely scratching the surface when it comes to harnessing the opportunity of streaming services.


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